Astar Network has formed a strategic collaboration with Animoca Brands, one of the biggest forces in blockchain gaming and digital property rights - an alliance that also includes an investment into Astar. This collaboration strengthens Astar’s position as the home for entertainment and gaming projects looking to bring Japanese and Asian intellectual property (IP) onchain - with a focus on scalable, consumer-facing experiences.
Expanding Onchain Entertainment with Animoca Brands
Animoca Brands has been at the forefront of digital ownership, gaming, and entertainment, with a portfolio spanning 540+ investments, including some of the most influential web3 projects. Through this investment, Animoca Brands is signaling its long-term commitment to the growth of next-gen digital entertainment, particularly in Asia, where it sees immense potential in integrating entertainment IP with blockchain technology. This alliance aims to build out a more expansive ecosystem for entertainment and gaming, powered by Astar.
Strengthening Astar's Entertainment Ecosystem
One of the first major initiatives stemming from this collaboration is Anime ID, powered by Moca Network. This will serve as an identity and reputation layer onchain, enabling smooth onboarding of users from web2 to web3. Another key project is Anime Art Fest, expanding access to blockchain-based entertainment and empowering IP owners.
By supporting such initiatives, Astar and Animoca are positioning themselves as pioneers in the world of onchain entertainment, creating opportunities for digital creators, developers, and users alike.
Astar x Animoca: A Shared Vision
The investment from Animoca Brands is not just about financial backing. It’s a strategic initiative aimed at driving long-term growth in web3 entertainment. Animoca Brands sees the value in Astar's unique position as a gateway for entertainment IP from Japan and Asia into the global digital ownership economy. With Animoca's extensive portfolio and expertise in the space, this collaboration will create synergies that will accelerate the development of onchain entertainment.
What’s Next?
Astar and Animoca Brands are just getting started. The teams are already exploring new ways to drive adoption, including the potential launch of an IP and entertainment-focused fund, which has already drawn interest from institutional investors.
This is just the beginning — big things are coming.
